Microbreweries by wachsmann — corporate identity / design
WACHSMANN BRAUTECHNIK GmbH produces and supplies German engineered, turn-key brewing systems world wide since the late 1970’s and is one of the few early pioneers in producing microbreweries made in Germany. The company is family-owned with their head office in Bavaria and their philosophy relies in quality and reliable technology. Every project is custom-made and the passion they dedicate to each and single brewery turns their relationship between them and the clients into lifelong partners and friends.
It’s not a surprise that I am personally very involved in the whole business as I’m probably the biggest fan of my dad’s fresh brewed beers. While he is the practical engineer and highly experienced brewmaster, I devoted myself to the communicative and visual part in which his business needed to have a big intervention in 2013.
So I sat down and planned what needed to be done. First of all I redesigned his logo and the whole corporate identity of his business. The two main colors dark orange and metallic grey are not only complementary colors, but they also link back to the main materials he uses which are copper and stainless steel. Then I designed all the different printed forms and took care about choosing special printing processes and papers. In the meantime I briefed a team of web designers to built the new website, and worked on the imagery and the text for the content.
For the World’s leading Trade Fair for the beverage and liquid food industry 2013 “Drinktec” in Nürnberg I designed the booth from scratch. I commissioned a special wood factory in Poland to design the interior according to my sketches and ideas and produced some merchandising products to be distributed to the visitors. I also launched finally the Facebook page of WACHSMANN BRAUTECHNIK and actively posted news to gain more visibility and interest from social networks.
Since my intervention in 2013 the company had a striking increase in requests and inquiries and gained a noticeable visibility in media and PR.
For more information about the company please visit: