After spending half a year creating the campaign and curating the art direction with the creative team at TBWA/G1 in Paris, in January 2014 “Nissan Qashqa. The Ultimate Urban Experience” finally premiered globally on TV.
I was also assigned to shoot the backstage photos in Los Angeles while the renowned film director Joseph Kosinksi (Tron, Oblivion) captured the excitement of driving a Qashqai through the metaphor of a man zip wiring from his office into the city.
Have a look at the making of of the Print campaign HERE
The campaign and especially the film was a big success, sales of the Qashqai went up more then expected in only few months after the launch.
Director: Joseph Kosinski
Director of photography: Kasper Tuxen
ECD: Rudi Anggono
Art director(s): Carina Wachsmann, Cecilia Astengo
Copywriter(s): David Chalu, Emilio Pastore
Print CGI: Recom Farmhouse London
Project Manager: Kate Booker, Kristian Turner
CGI-Director: Kristian Turner
CGI-Artist: Richard Jenkinson
Senior Post-Artist: Kate Booker
Photographer: Allan Baxter (Background Shot)
Client: NissanAgency: TBWA\G1Role: Creative direction / Art direction & design / Shooting & CGI supervisor / Set photographerYear: 2014Location: Paris / LA