GT Academy is back! If you’ve ever dreamt about being a racing driver this is your chance. We created a 6-second VINE video campaign inviting all those unknown drivers to join the academy and to get behind the wheel of a real race car!
The creative concept: We show people in everyday situations of their lives, but being obsessed and excited with a performance world.
> A street worker on the road is painting a starting grid of a race track instead of the zebra crossing. #RacingDriverWanted
> A bored kid is watching his mum playing with a big, exciting escalextric loop. #RacingDriverWanted
> A dad in the supermarket pushes his cart at speed, sliding as if it was a racing road. #RacingDriverWanted
The GT Academy is a driver discovery/development program started in 2008 through a collaboration between Gran Turismo and Nissan.
Client: Playstation, Nissan EuropeAgency: TBWA\G1Role: Art Direction / ConceptYear: 2015Location: ParisCredits: Copywriter: Emilio Pastore, Film director: Matthieu Jarrot, DOP: Pierre Edelman, Prodution: TBWA/Else