The Creative

carina wachsmann

Creative director, senior art director, photographer and film director with 15 years of international work experience in branding, design, visual communication and advertising.

I’ve worked for all kind of agencies, traditional and digital, on all kinds of clients and projects. I’ve had the good fortune to work on a wide range of global brands as well as young, innovative companies. I believe that communication has the power to influence culture and shape behaviors. 

I have a BA in Media design and fine arts from University in Germany and an awarded scholarship at the Cleveland Institute of Art / US. I have lived and worked 8 years in Rome, and reside in Paris since 2013. I collaborate with fashion brands, production companies and major advertising agencies on global integrated campaigns for their clients on national and international level.

I combine my work experience in advertising, branding and design with my skills and passion in photography, film directing and storytelling to deliver powerful, integrated communication solutions. I have a keen eye on detail, high affinity with visual arts, strategic agility, drive for result and always push the envelope. I’ve collaborated with well-known film directors on international film and tv productions (Spike Lee, Ron Howard, Joseph Kosinski, Johnny Green).

 

 

AGENCIES
Publicis, TBWA, Leo Burnett, The&Partnership (CHI London), Carré Noir, Carmi&Ubertis

CLIENTS / BRANDS
Automotive: Nissan, Renault,Toyota, Lexus, Volvo, Porsche, Hyundai, Abu Dhabi Formula One
Sports: UEFA Champions League, Olympic Games
Drinks: Coca Cola
Government/NGO: United Nations, FAO (Food and Agriculture Organization), Italian Federal States communications, Vatican State, Amercian Universities
Fashion: Marc Jacops, Sixty Seven, Shampalove, DeVilish, Dr.Martens, Dima Leu, Jewelmint
Film Productions: Rai TV, HBO Productions, Paramount Pictures, 40 Acres and a Mule, Cinecittà
Tobacco: Philip Morris International
Electronics: DREEM, Rythm.co
Various: Q8 Petrol, Finmeccanica, Coesia Group, FNM transportation (Ferrovie Nord), Ansaldo, Assitalia + Asso Italia insurance, Handy Bag Paris, Deutsche Post (Federal German Post), University of Rome Tor Vergata, Hudson Highland Group, Akuel (Synthelabo OTC)

STRENGTHS
Visionary and multidisciplinary. Concept, thought and implementation. Skilled senses in design principles and art direction. Writing skills.Professional photographer and aspiring film director. Broad supervising experience on set, CGI, print & film production. Strategy and marketing knowledge. Strong relationship building and management with cross functional teams and clients. I like challenges and explore new territories.


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