About me

carina wachsmann

Creative director, senior art director, photographer and film director with over 15 years of international work experience in branding, creative storytelling, design, visual communication and advertising.

I’ve worked for all kind of agencies, traditional and digital, on all kinds of clients and projects. I’ve had the good fortune to work with great people in the industry on a wide range of global brands as well as for young, innovative companies. I believe that communication has the power to influence culture and shape behaviors. 

I combine my work experience in advertising, branding and design with my skills and passion in photography, film directing and storytelling to deliver powerful, integrated communication solutions and creative content that speaks to the audience on an emotional level. I have a keen eye on detail, high affinity with visual arts, strategic agility, drive for result and always push the envelope.

TBWA, PUBLICIS, DDB, Leo Burnett, VLMY&R, Redfuse, The&Partnership (CHI London), Carré Noir, Carmi&Ubertis Italy, WPP

Automotive: Nissan, Renault,Toyota, Lexus, Volvo, Porsche, Hyundai, Abu Dhabi Formula One
Sports: UEFA Champions League, Olympic Games
Drinks: Coca Cola, various Beer labels
Government/NGO: United Nations, FAO (Food and Agriculture Organization), Italian Federal States communications, Vatican State, Amercian Universities, Institute Women Safe & Children Paris
Luxury/Fashion: Guerlain, Yves Rocher, Marc Jacops, Sixty Seven, DeVilish, Dr.Martens, Jewelmint, Paris Fashion Week
Film Productions / CGI: Rai TV, HBO Productions, Paramount Pictures, 40 Acres and a Mule (Spike Lee), Cinecittà, Gang Films Paris/Madrid, Iconoclast Paris, RecomFarmhouse London, etc.
Tobacco: Philip Morris International
Electronics/Appliances: Miele, DREEM, Rythm.co
Household/Consumer: P&G, Always, Colgate Palmolive
Other: Q8 Petrol, Finmeccanica, Coesia Group, FNM transportation (Ferrovie Nord), Ansaldo, Assitalia + Asso Italia insurance, Handy Bag Paris, Deutsche Post (Federal German Post), University of Rome Tor Vergata, Hudson Highland Group, Akuel (Synthelabo OTC)


A Builder | Building relationships as a trustworthy and essential client partner at the most seniorclient level and across relevant markets, regions, and businesses; easily recognized and trustedby senior leadership. Experience generating new business and developing client relationships. Experience in leading and driving large scale agency pitches.

Curious | Continuously re-imagining how to partner with clients to build better futures for their business; pro-actively seeking out new opportunities, new technologies, new trends and lateral ideas to solve clients’ biggest business issues

Creatively Brave | Passionate about the power of creativity with the knowledge and authority to identify and nurture the best ideas. Providing flexible solutions, allowing the agency / client to adapt to solve challenges.

Visionary | Energizing and inspiring by communicating a compelling vision, actively managing the development of team members, and promoting diversity and inclusion.

Collaborative | Cultivating partnerships and building trust by demonstrating a commitment to the success of others, championing team mentality, and leading by example. Believing in the power of collaboration and teamwork. Attracting the best talent by creating an open and optimistic culture.

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