In 2009 Chesterfield Italy launched a wave of SPECIAL EDITION packages of their cigarettes.
The idea was to give a chance to young photographers seeing their pictures printed on a cigarette package of Chesterfield. The theme was to capture funny and curious things in your city. Each package was personalised with an edgy, urban style and a few funny lines describing their photo and its subject.
Client: Philip MorrisAgency: Leo BurnettRole: Art Direction / Concept & DesignYear: 2009Location: Rome - Italy