Back in the days, Chesterfield Italy launched a wave of SPECIAL EDITION packages of their cigarette packs.
The idea was to give a chance to young photographers to see their pictures printed and shared with a wide audience. The theme was to capture funny and curious things in your city. Each package was personalized with an edgy, urban style and a catchy line describing the photo and its subject.
Client: Philip MorrisAgency: Leo BurnettRole: Art Direction / Concept & DesignYear: 2009Location: Rome - Italy