My journey with logo design and corporate identity began during my university days in Germany. It was there that I delved into the intricate world of branding, learning about the pivotal role logos play in defining a company’s essence. My first foray into logo creation involved crafting a 3D emblem out of cardboard, fashioned from my initials “CW”. This exercise taught me the importance of simplicity and visibility, ensuring that a logo resonates from every angle, a 360-degree reflection of a brand’s identity.
Throughout my formative years, I immersed myself in the theory and history of logo design, studying diverse case studies and honing my skills in typography and symbology. However, it was during my tenure at Carré Noir (Publicis) in Rome where my passion for precision and attention to detail truly flourished. Working alongside esteemed Italian designers, I had the privilege of applying my knowledge to real-world client projects, witnessing firsthand the transformative power of a well-crafted logo.
For me, a logo is more than just a visual symbol; it is the cornerstone of a brand’s identity, a distillation of its ethos and values. Each design is a testament to meticulous thought and creativity, a unique expression that encapsulates the essence of the company it represents. From the initial concept to the final execution, I strive to imbue every logo with meaning and purpose, ensuring its lasting impact on the audience it serves.
