New Nissan Qashqai with auto “I am addicted to corners” mode.
New Nissan Qashqai with auto “I can park without touching a thing, including the steering wheel” mode.
New Nissan Qashqai with “auto night planner and cool hunter” mode.
Nissan — USP special prints
These special prints are part of the Nissan Qashqai campaign 2014 “The Ultimate Urban Experience”. Each of them communicates different unique selling propositions of the car.
I worked again with Recom Farmhouse in London on these full CGI images where the car is placed in an imaginary glass city.
ECD: Rudi Anggono
Creative Director: Carina Wachsmann, David Chalu
Creative team: Cecilia Astengo, Emilio Pastore
CGI Director: Kristian Turner @ Recom Farmhouse
CGI Artist: Kristian Turner and Simon Watts @ Recom Farmhouse
Post-Artists: Kate Booker and Riikka Eiro @ Recom Farmhouse
Client: NissanAgency: TBWA\G1Role: Creative direction / Art directionYear: 2014Location: Paris