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Commercial - Nissan Qashqai 2014 TVC 60's from Carina Wachsmann on Vimeo.

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Full CGI PRINT: Urban domination

Nissan Qashqai — 360* Campaign

In 2014 we’ve launched the new Nissan Qashqai worldwide.

The concept of the creative idea for the film is simple: through the metaphor of a man zip wiring from his office into the city we show the excitement of driving the new Nissan Qashqai.

Have a look at the making of of the Print campaign with RecomFarmhouse London HERE

The campaign and especially the film was a big success, sales of the Qashqai went up more then expected in only few months after the launch.

Credits:

Production: ICONOCLAST

Director: Joseph Kosinski

Director of photography: Kasper Tuxen

ECD: Rudi Anggono

Art director(s): Carina Wachsmann, Cecilia Astengo

Copywriter(s): David Chalu, Emilio Pastore

Print CGI: Recom Farmhouse London

Project Manager: Kate Booker, Kristian Turner
CGI-Director: Kristian Turner
CGI-Artist: Richard Jenkinson
Senior Post-Artist: Kate Booker

Photographer: Allan Baxter (Background Shot)

Client: Nissan Agency: TBWA\G1 Role: Creative direction / Art direction & design / Shooting & CGI supervisor / Set photographer Year: 2014 Location: Paris / LA

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