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The Race Grid- GT ACADEMY by Nissan - #RacingDriverWanted from Carina Wachsmann on Vimeo.

The Race Track - GT ACADEMY by Nissan - #RacingDriverWanted from Carina Wachsmann on Vimeo.

The Supermarket Race - GT ACADEMY by Nissan - #RacingDriverWanted from Carina Wachsmann on Vimeo.

GT academy / Playstation — Digital

GT Academy is back! If you’ve ever dreamt about being a racing driver this is your chance.
We created a 6-second VINE video campaign inviting all those unknown drivers to join the academy and to get behind the wheel of a real race car! 

The creative concept: We show people in everyday situations of their lives, but being obsessed and excited with a performance world.

> A street worker on the road is painting a starting grid of a race track instead of the zebra crossing. #RacingDriverWanted

> A bored kid is watching his mum playing with a big, exciting escalextric loop. #RacingDriverWanted

> A dad in the supermarket pushes his cart at speed, sliding as if it was a racing road. #RacingDriverWanted

The GT Academy is a driver discovery/development program started in 2008 through a collaboration between Gran Turismo and Nissan.

#RacingDriverWanted nismo

Client: Playstation, Nissan Europe Agency: TBWA\G1 Role: Art Direction / Concept Year: 2015 Location: Paris Credits: Copywriter: Emilio Pastore, Film director: Matthieu Jarrot, DOP: Pierre Edelman, Prodution: TBWA/Else

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