Backstage photography – Nissan Qashqai campaign 2014

Have you already seen the latest Nissan Qashqai spot on TV called “Fly By Night – The Ultimate Urban experience” ?

I have been hard working with the creative team of TBWA/G1 in Paris curating the art direction of this commercial the past 6 months and it’s already a global success.

I was also assigned to shoot the backstage photos while working with the renowned film director Joseph Kosinski (Tron, Oblivion) who captured the excitement of driving a Nissan Qashqai through the metaphor of a man zip wiring from his office into the city. The urban sound of “Right here, right now” from Fat Boy Slim pushes the energy and attitude of the car and the driver.